Glossary

Terms used across InfluDM and these docs.

Account switcher

The control in the dashboard and flows header that chooses which connected Instagram account you're looking at. See Instagram Accounts.

Admin

A workspace role that can do everything except touch the owner. See Roles & Permissions.

Ask-to-follow gate

A response step that pauses the flow until Instagram confirms the person follows the connected account. See Response Steps.

Card message

A response step made of an image, a title, a subtitle and up to three link buttons.

Contact

Anyone who has interacted with one of your flows. One row per person per Instagram account. See Contacts.

Contact allowance

The plan quota that limits how many distinct people your flows may reach. A high-water mark — it never decreases. See Plans, Quotas & Limits.

Execution

One triggered run of a flow, for one person. Holds the trigger text, where the conversation has got to, and its status.

Flow

One automation: a trigger, an opening message and an ordered list of response steps. See Flows.

Follow-up

A single reminder sent to someone who tapped your opening message and then stalled at a gate. See Follow-ups.

Gate

A response step that pauses the flow until the person does something — the ask-to-follow step and the lead form step.

Gift code

A single-use code that grants a plan without payment. See Billing & Plans.

Keyword

A word or phrase that must appear in the comment or message for the flow to fire. Matching is case-insensitive and substring-based. An empty list matches everything. See Triggers & Keywords.

Lead

A completed lead-form submission. See Leads.

Lead form

A reusable list of questions, authored in Settings and attached to flows. See Lead Forms.

Member

A read-only workspace role. Sees every contact and lead but can't change anything.

Messaging window

The 24 hours after someone messages your account, during which the business may send freely. See Instagram's Messaging Rules.

Opening message

The first DM plus its button — the single private reply Instagram allows per comment. See Opening Message.

Owner

The user who created the workspace. Can't be removed or demoted.

Paused account

A connected Instagram account whose automation is switched off because the plan no longer covers it. Its data survives. See Instagram Accounts.

Private reply

Instagram's term for a direct message sent in response to a comment. Exactly one is allowed per comment.

Proration

Charging only for the days left in the current period when accounts are added mid-plan.

Public comment reply

A visible reply posted under the triggering comment, chosen at random from your list. Available on the post/reel trigger.

Quick reply

A tappable button attached to a message. Used for the opening message CTA, the ask-to-follow confirmation, and lead-form Skip / prefill chips.

Quota

A numeric plan limit — Instagram accounts and contacts. No value means unlimited.

Referral

Someone who signed up through your invite link. See Refer & Earn.

Response step

One message (or gate) in a flow's sequence. Up to 10 per flow. See Response Steps.

SKU

The internal identifier of a plan, shown in your billing history.

Trigger

The Instagram event that starts a flow: a comment on a post or reel, a DM, a live comment, or a story reply.

Webhook

The notification Instagram sends InfluDM when something happens on your account. What makes automations near-instant.

Workspace

Your tenant inside InfluDM. Owns Instagram accounts, flows, contacts, leads and billing. One per user. See Workspace & Team.